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“Welcome to the human brain, the cathedral of complexity.”—Peter Coveney and Roger Highfield It’s inevitable a powerful problem-solving machine like the human brain would turn increasing attention to one of the greatest puzzles of all: itself. Ironically, it may be impossible for us to decipher many of the secrets of our own brains without significant … Continue reading Exploring the Brain Through Experience Design

A discussion about experience design generally comes loaded with semantic traps, especially when you’re talking with clever people who delight in playing devil’s advocate. Since writing the book Experience Design: A Framework for Integrating Brand, Experience, and Value with Kevin Farnham (released in August by Wiley & Sons), I am frequently asked about the meaning … Continue reading Experience Design is a Perspective, not a Discipline

By now, you probably already know the importance of user research, and better understanding your users’ needs and tasks. But it’s also important to dig deeper, into the psychology of what motivates them, and understand how humans really behave and think. Leave off those rose-colored glasses and see how users actually perceive an experience. In … Continue reading Designing for Brains: the Psychology of User Experience

  Here at UserTesting, we often hear the same question coming from two different angles. Here’s what we hear from CEOs and CMOs: “User experience sounds nice, but at the end of the day, I’ve got a bottom line to think about. How do I justify a UX budget to our investors? Where does the … Continue reading Three no-nonsense reasons why your company should invest in UX