Regatta Memories of Grandi Bodrum

 Izleyeceginiz video da yaris esnasinda yasadigimiz anlardan olusan kisa kesitler bulunuyor. Iyi seyirler!  In this video, you will watch short movements of Grandi crew members and participants during the Regatta. 

The Bodrum Cup International Nautical Festival Regatta (16-21 October 2017)

Grandi Crew Members and Participants

Nedim Cetin, Ingeborg Oostlander-Cetin, Yusuf Cetin, Oktay Tufek, Tolga Tufek, Mustafa Aydogdu, Tolga Eris, Mustafa Serdar, Caglar Simsar, Laura WergerJankees, Jankees Salverda, Gert-Jan Procee, Anne Procee, Brigit Nielen, Ozkan Ezer, Mert Lagap, Cihan Kuskun, Ferdi Tekin, Ayhan Yilmaz

Special Thanks

Caglar Avcil, Mustafa Turk, Arjan Avgenderen, Gertia Dorrestijn

Production by Eda Caglar

 

Grandi Crew & Journalist Talk

In this video, you will watch Grandi Bodrum crew members, participants and journalists reputation, emotions, and thoughts after the Regatta of International Nautical Festival during The Bodrum Cup 2017.

 

If you interested in sailing during the summer with your friends or families, you can reach more details about here: www.guldenizsailing.com

​Kim Hayata Yelken Acmak Istemez ki? Who does not want to sail to the life?

IMG_5833.jpgKocaman Bir Merhaba! Uzun zamandir paylasmayi planladigim fotograf hikayelerimi katildigim bir yelken yarisinin tetiklemesi sonucunda sizlerle bulusturma vaktinin geldigine inanarak baslangic veriyorum, araliklarla da devam ediyor olacagim 🙂 Takipte kalin! Big Hi! I will continue to share my photo stories with you from now on. Stay on following.

22713580_10155959900171052_8709159190618578918_o-1.jpgBu yazimda Bodrum’da bir gelenek haline gelen ve 16-21 Ekim’de 29. duzenlenen, misafir olarak katildigim Bodrum kupasi yat yarisi festivalinde gozlemlerime yer verecegim. In this writing, I will include observations on the “The Bodrum Cup” international nautical festival regatta which is a tradition and organized as the 29th during 16-21 October. 

22713232_10155960042891052_5139585406605790373_o.jpgKisa bir sureligine mesguliyetinizi durdurup, mavi sularda salınan ruzgarin atlilarinin seyir yolculuguna gelin baslayalim.

22769754_10155959922991052_4632418732627649451_o.jpg 

For a while, stop your work and begin to travel on the journey of these Wind’s Horses 🙂 

22792288_10155959957976052_1613976419368071098_o.jpgBodrum`u Bodrumlulastiran unsurlardan biri muhakkak ki Guletleri…Ahsabin estetik zerafetinin denizin asi mavisiyle romantik bulusmasina sizce de ev sahipligi yapmiyor mu bu Guletler? 

22791703_10155959955401052_1982699213551849113_o.jpgBodrum’s one of the elements surely wooden yachts called Gulet. Wooden yacht aesthetic elegance and its romantic meeting with the rebellious blue of the sea does not it make you a home in this beautiful Gulet’s?IMG_7505.jpg

Guletler, tamamen el emegiyle tekne ustalarinin kendilerine has cizimleri uzerinden titiz bir calismayla elde ediliyor. Atadan gelen koklu bir emegin damitilmasiyla olusan bu goz nuru tekneler gunumuzde teknolojik donanima da oldukca sahip ve yuksek konforlariyla yolcusuna keyifli zamanlar yasatiyorlar. 

The gulets are hand-crafted with a rigorous scrutiny of the craftsmanship of the craftsmen. These eye-catching boats, which provide a powerful experience with sailing and an empathic impetus, make guests enjoyable times with its high-tech comforts.

22792281_10155959996051052_4931187797099026539_o.jpg

Beyaz kanatlarıyla süzülen yelkenliler bu halleriyle sahip oldugumuz kosullarda ozgurlugumuzun sinirlarini hatirlatiyor. The Gulets, which are sailing with white wings, remind us of the limitations of our freedom when we have conditions in our thoughts.

IMG_6697.jpg

Festivalde, Guldeniz Sailing firmasina ait “GuldenIrmak”  gulet yatta konakladim. Kamaram sirin ve sempatikti.

At the festival, I stood at the “GuldenIrmak” ship owned by Guldeniz Sailing Cruises Company. My cabin was very cute and sympathetic.

Bu pencerenin zaman zaman uykularimi boldugunu de itiraf etmeliyim 😉  I must admit that that window got me tired of fallen asleep time to time 😉

IMG_E1293.jpgEveet! Ilk gun bulusmamiz. Tatli mi tatli, sirin mi sirin Guldeniz ekibi ve degerli katilimcilari.. Well now! It was the first day of the regatta. We were Guldeniz crewmembers and worthy participants.IMG_5027.JPGHer anindan keyif almayi basarabilen koca yurekli bir ekipti bizimkisi. We were a big, vigorous crew that could enjoy the enjoyment of every moment.

22713522_10155959999296052_7925284614821008215_o.jpg Bu fotograf yaris esnasinda kapistigimiz anlardan. Ben, sagda gordugunuz odule doymak bilmeyen Grandi’deyim. Bir diger deyisle Yusuf kaptan’in Ayse’si. 🙂 Grandi Bodrum; 26 m boyunda ve yelken alani 550 metrekare. 1993 yilinda Mercan Mehmet tarafindan yapilmis. Tekne ayni zamanda aile sirketi olan Guldeniz Sailing tarafindan 6 yildir yonetilmekte. Solda gordugunuz tekne ise Bodrum’un bir diger gozbebegi okul gemisi STS`si. 2014 yilinda duzenledigim bir organizasyonda ev sahipligi yapmisti bize. Yeri anlamli ve ozeldir. Maziye bir diger yolculuk merak edenler icin This is the moment we ran into that photo during the regatta. I was in the Grandi, who seemed to be in the right place. In other words, Yusuf captain’s Ayse’s  🙂 Grandi Bodrum; 26 m in length and 550 sq. M. in sailing area. Made in 1993 by Mercan Mehmet. The boat is managed by the family company Guldeniz Sailing at the same time. The boat that we saw on the left is STS, school ship in Bodrum. We hosted an event called curious science in 2014. 

22769654_10155960066161052_8072100066395834839_o.jpg Dalgalarin arasinda devlesen Grandi ruzgarini almis suzulurken… The Grandi that has been circulating among the ripples…

22770801_10155960066036052_7466521044811896481_o.jpg

Grandi Bodrum; yarisi kendi sinifinda ikinci ve bitisleri de cogunlukla birinci olarak tamamladi. Grandi Bodrum; has awarded second in his class and  mostly finished the regatta as a first sailing ship.

DSC_6188.jpg Sonuc degil surecten keyif almanin onemli olduguna inandigimiz icin her kosul ve durumda mutluyduk! We were happy in every situation. We believe that it is important to enjoy the process rather than the end! 

22770938_10155960083781052_975978978677063779_o.jpg         Adrenalin, tutku, sevgi ve dostluğun heyecanini paylastik. 
 We share the same passion and excitement during The Bodrum Cup. The event thus evolves into a festivity of adrenaline, passion, love, and friendship.

22792404_10155960076226052_7103707768111000046_o.jpgEmegi gecenlerin de hakki buyuk. Onlar olmasaydi bu organizasyon olmazdi. Workers who make everything well organized “TheBodrumCup2017” special thanks. Without them, we couldn’t able to take part in such a great organization.

22792443_10155959955901052_93046284406006688_o.jpg

Alabora olmaya inat bir asksa bu yolculuk, ne zaman cekici gelmistir ki emin sularda seyre dalan tek duze bir sefer. E.C. 

Experience Design is a Perspective, not a Discipline

A discussion about experience design generally comes loaded with semantic traps, especially when you’re talking with clever people who delight in playing devil’s advocate. Since writing the book Experience Design: A Framework for Integrating Brand, Experience, and Value with Kevin Farnham (released in August by Wiley & Sons), I am frequently asked about the meaning of “experience design.”

The first semantic snare usually crops up early on: How can you design an experience? After all, experience is a subjective phenomenon that occurs within the mind of the individual. The best one can do is to influence what someone experiences (such as a sense of value, utility, usability, etc.) through design. So, if you aren’t designing experiences, then what exactly is experience design?

It’s a fair question. The basic definition we build in the book is that experience design is a perspective on design intended to help stakeholders (the different business functions and design disciplines that may be interested in the outcome of a design effort) more effectively use both the processes and outcomes of design to solve problems. Experience design is proposed as a framework for developing shared objectives and criteria, with a focus on the creation and delivery of value (utility, meaning, etc.).

Our intention is to help business and design collaborate more intelligently. Unlocking the power of design allows a business to anticipate, plan for, and deliver experiences that are more likely to engage a customer in value-based relationships—ones that can be differentiated in ways that are both meaningful and measurable.

The Experience Design Approach

With experience design, planning and execution are based on trying to align a business’ products and services with their brand and methods of engaging their market. This approach requires that the meaning and intent of the brand can be articulated in terms that influence experience and value, and are readily available to inform design teams. It sets the priorities for business and design as ongoing customer value and engagement in order to sustain business health and guide proactive evolution and innovation. It also considers a customer’s experience as unfolding over time, across multiple stages and touchpoints, all of which determines how value is perceived and whether or not the relationship is healthy or failing.

We purposefully position experience design as a perspective, not a discipline. While we believe that the skills and practices developed within disciplines are essential to establishing excellence in the craft of design, they need to be balanced with breadth. Anyone who has hired for, or worked in a design studio knows that different design disciplines have different priorities: aesthetics, behavior, brand, methodology, materials, responsiveness, simplicity, usability, etc.

A delightful first-use experience shouldn’t become an annoying delay in getting to utility over time
tweet this

The challenge is that while all disciplines will agree that design is a good thing, each will bring a very different set of objectives, best practices, and ways of measuring success for design. The definition of (and requirements for) design can be too easily tied to the context of a given discipline. This can allow both buyers of design services or design practitioners to fall into bad habits, like failing to consider that there are things they aren’t even aware of and operating under the illusion that they have made a sound and informed choice or decision (when they often don’t account for the trade-offs and influences of interdependencies that have not yet been identified).

The Experience Design Perspective

The experience design perspective is that there will always be important connections—interdependencies, implications, and parallel opportunities—that may involve following mutually exclusive paths that need to be considered. It’s based on the assumption that very few people are aware of everything they should be considering, making it easier to accept the fact that you should always push the boundaries of your understanding of the context for which you design. This means it’s OK to ask questions; it’s good to be curious. It also means that you need a way to understand how to make sense of the answers, or what to do if there are no ready answers.

It can be hard to see past the focal point of a given discipline (even if one is emphatically trying to take a user-centered approach). Experience design is a way of avoiding such myopia by placing importance on input and feedback from different disciplines and business functions, as well as production/distribution partners. Experience design is inherently all-inclusive, never the specialty of a single discipline.

At the same time, it is a perspective that requires all parties to place priority on value for the customer as a primary criterion of any solution. It doesn’t matter if this value is tangible or intangible (ideally, it’s both!), but it very much matters that both the buyer of design services and the design practitioner accept that it is not their perception of value that is most important—it’s the customer’s perception of value, based on their context, that is the measure.

Experience Design, Customer Experience, and Interaction Design

Consider this when comparing the roles of user experience and customer experience, or user experience and interaction design. Through an experience design lens, they are additive to an overall design solution, and can have independent, yet related roles.

For instance, in addition to helping make sense of how humans understand and execute tasks and processes, interaction design can begin to include systems that do not have a direct user interface or an experience exposed to humans (if it isn’t already)(e.g. M2M interfaces and interactions) since what a human encounters will depend on how interactions at this level are defined and designed.

User experience designers taking a human-centered approach can also consider how differentiation can better support commercial objectives (near-term and long-term) and not just balance usability and delight. The feasibility of a business is based on on-going customer engagement, not just lowered learning curves.

Customer experience designers can define experiences that extend beyond the purchase of a product or service. A good purchase experience, or even user experience, doesn’t guarantee future business. To ensure feasibility of a business, customers must remain engaged, and this requires thinking across all stages of the relationship and looking for ways to add or increase value.

Every design discipline needs to be aware that the customer—the end target of all this effort—is not evaluating the contribution from each team or skill set independently. A customer’s experience is made up of many moving parts, and the context in which these are evaluated changes over time.

Difference in Differentiation

The position we take in the book is that the need for the perspective of experience design is a natural outcome of how the modern world has progressed. With paradigm shifts in production and distribution (such as the industrial revolution or digital technology/media) the cost to produce a good at specific level of quality decreases dramatically with the increase in volume produced. This same shift rewards speed-to-market often at the expense of time spent on design and quality of experience.

As the number of goods and services available for any given need proliferate, competition for attention increases the need for differentiation. If design is already challenged to work faster to produce greater differentiation, this can come at the expense of true utility and value; difference becomes only skin deep. Compound this with the marketing of brands as beliefs, and you help to justify superficial differences by reinforcing a consumer’s “rational” choices that are really based on more “emotional” motivations. And it becomes self-perpetuating if the designers’ capabilities or influences are continually constrained to producing differences that are merely superficial.

Conclusion

My conversations eventually end with a final semantic quandary: If emotion is a key component of experience, how can you call it experience design and not be about targeting and activating an emotional response in people? This is extremely important, and all design needs to consider this, but we also believe that choosing which emotions to target, and how best to do so, changes over time and by type of need.

A delightful first-use experience shouldn’t become an annoying delay in getting to utility over time. And we shouldn’t forget that a customer’s context shifts over time. If activation of emotions is the value needed, then the product or service had better deliver, but if activating emotions is used for attracting awareness and creating desire, real value had better be in the equation somewhere.

Simply put, businesses don’t get the full return on their investment in design if the outcome is only a momentary emotional response from customers. Any long-term positive emotional response has to have a strong value component.

What is encouraging is that once the semantic traps have been cleared (or at least acknowledged), the usual outcome of the conversation is an extreme enthusiasm for the difference that design can make when more people understand the experience design perspective and begin to let it guide their thinking.

Designing for Brains: the Psychology of User Experience

By now, you probably already know the importance of user research, and better understanding your users’ needs and tasks. But it’s also important to dig deeper, into the psychology of what motivates them, and understand how humans really behave and think. Leave off those rose-colored glasses and see how users actually perceive an experience. In reality, humans have limited memory and focus; we’re swayed by emotion more than we’d care to admit. Carefully considering every single thing in our lives would be far too overwhelming, so humans often revert to using their more primitive fight-or-flight “lizard brains” to make decisions quickly.

600_446319665

https://www.meetup.com/albany-ux/events/228434256/

Three no-nonsense reasons why your company should invest in UX

 

money-loyal-customers-01Here at UserTesting, we often hear the same question coming from two different angles.

Here’s what we hear from CEOs and CMOs: “User experience sounds nice, but at the end of the day, I’ve got a bottom line to think about. How do I justify a UX budget to our investors? Where does the ROI come in?”
And here’s what we hear from designers and researchers: “I know that user experience is important, but how do I convince our executive team to invest in it? How can I prove that it’s not just a bunch of feel-good stuff, and it’ll actually pay off?”
When most executives think about user experience, they think of creating a delightful workflow, building a beautiful interface, or improving accessibility. And let’s be clear: those things ARE important. But for most companies, they aren’t enough of a reason to justify a significant investment.

A lot of companies monitor their KPIs, make sure that they don’t have any severe bugs, and say, “good enough.” If they have the budget and bandwidth sometime in the future, maybe UX would be nice to look into.

But here’s the thing: “good enough” is holding these companies back. User experience research and design can give companies a huge advantage, and it’s worth the investment. Whether you’re a CEO, a marketer, a designer, or a researcher, here are three no-nonsense reasons why your company should invest in UX now.

1. Improving your UX saves you money
Reduce wasted development time

Developers’ time is extremely valuable. In a perfect world, developers would spend 100% of their time building awesome new products and features. In reality, an estimated 50% of engineering time is spent on doing rework that could have been avoided. What’s more, fixing an error after development is up to 100 times as expensive as it would have been before.

Don’t forget, in this context, an error isn’t necessarily a bug. It could be…

An incorrect assumption about how users will behave
A unique value proposition that doesn’t make sense to users
Confusing navigation that causes users to get stuck or lost
A design choice that isn’t accessible
A “really cool” new feature that nobody actually wants to use
A little up-front UX research can save you hundreds of engineering hours and thousands of dollars.
CLICK TO TWEET
Getting early feedback from your target market—and making research-backed, user-centered design decisions—can help you avoid those expensive errors, saving hundreds of engineering hours and thousands of dollars.

Decrease the cost of customer support

We frequently recommend that companies dig into their chat support log when they’re getting ready to start user testing. What problems are your users constantly running into? How many hours does your support team spend responding to those problems?

If you test and fix those problems proactively, and then use your findings to inform future designs, you can dramatically reduce the burden on your support team and save thousands of dollars.

2. Focusing on UX increases your revenue
Increase conversion rates

Everyone and their dog wants to improve their conversion rates. If you’re looking to double your revenue, it’s often easier, cheaper, and smarter to focus on doubling your conversion rate than doubling your traffic. Most companies are already investing in conversion rate optimization tactics like A/B testing, but these efforts fall flat if they’re based on guesswork rather than an actual understanding of the user.

Doing some up-front user research will give you real insights for improving your conversion rates. You can find out where users get frustrated, where they have trouble understanding your offerings, and what would keep them from converting. Then you can make fast changes to your design and copy to boost conversions right away for an automatic win.

UX research is a great complement to A/B testing and analytics: it helps you understand why customers behave the way they do, so you can make higher-converting design and marketing decisions.

Improve customer retention and loyalty

Customers who have a positive user experience are going to be more likely to stick with your products—and to become your brand advocates. Investing time and resources into customer experience (and we don’t just mean good design, but the entire relationship the user has with your company) will help you reduce churn and guarantee customer loyalty.

Investing in customer experience will help you reduce churn and ensure loyalty.
CLICK TO TWEET
Measuring your Net Promoter Score is a great place to start. How likely would your customers be to recommend your company to a friend? How can you increase that likelihood? How much revenue could you generate from referrals made by happy customers?

3. Good UX gives you a competitive advantage
Gain competitor insights

User research is a great way to “spy” on your competition. You can easily run user tests on your competitors to find out what they’re doing right and whether users trust them over you. You can also find out which other companies in your industry your users are already doing business with, and why they like working with those companies.

Don’t fall behind

More companies than ever before are investing in UX and customer experience—and chances are, your competitors are, too. Customers are growing to expect good user experiences and becoming increasingly intolerant of bad ones.

Let’s be brutally honest. If your customers have an easier time doing business with your competitors, then that’s exactly what they’ll do.

 

https://www.usertesting.com/blog/2015/01/06/invest-in-ux/