Have you ever wondered how you could convey your design decisions more effectively to your colleagues and users in a timely and cost-efficient manner? Have you found yourself stuck in a design, unable to see alternative approaches? Are you sure you are applying usability engineering to the right design or to the only design you... Continue Reading →

More and more companies are learning that to stay competitive, they need to be investing in user experience, but they don’t necessarily know what it means. The good news is, there’s never been a better time to learn about UX. Whether you want to become a professional UX designer or researcher, or you just want... Continue Reading →

  1. Understand the many fields that fall into "Design" There are visual designers, interaction designers, user experience (ux) designers, user interface (ui) designers, product designers, graphic designers and the list goes on. Then there are generalists who do a little of everything! Companies like LinkedIn hire such designers for UX, UI and product design.... Continue Reading →

Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions. Today we communicate a bit differently.... Continue Reading →

Nowadays, with so much emphasis on user-centered design, describing and justifying the importance of designing and enhancing the user experience seems almost unnecessary. We could simply say, “It’s important because it deals with our users’ needs — enough said,” and everyone would probably be satisfied with that. However, those of us who worked in the... Continue Reading →

Saying that all Web systems would benefit from a solid evaluation and design of the user experience is easy; arguing against it is hard if you care about user-centered design at all. But we don’t live in a perfect world, and we don’t have unlimited resources. Thus, we must prioritize and identify the areas that... Continue Reading →

Overview, Tools and Resources Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience. But regardless of how much has changed in the production process, a website’s success still hinges on just... Continue Reading →